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We are seeking a Conversion Events and Marketing Integration Specialist to assist us with setting up and optimizing our website's conversion tracking and marketing integrations and removing malware and un- needed plugins on a WordPress site.
The ideal candidate will have expertise in Google Tag Manager, Facebook Pixel, Google Analytics, Google Ads, TikTok Tag, Fullstory, and ActiveCampaign. The candidate should also have experience integrating these tools with various ad platforms to gather live marketing performance data.
Responsibilities:
Create Conversion Events: Implement conversion events on our website, specifically focusing on the "Book Now" button. Ensure successful booking conversions are accurately tracked, and revenue numbers are recorded.
Hook up Google Tag Manager: Configure and manage Google Tag Manager to streamline the implementation of various marketing tags and tracking codes.
Marketing Integrations: Set up and integrate the following marketing tools with Google Tag Manager:
Facebook Pixel: Install and configure Facebook Pixel to track website conversions and optimize ad campaigns.
Google Analytics UA and Google Ads Tag: Integrate Google Analytics UA and Google Ads Tag to track website performance and enable better ad targeting.
TikTok Tag: Implement TikTok Tag for tracking conversions from TikTok advertising campaigns.
Fullstory: Integrate Fullstory to gain valuable insights into user behavior and enhance website optimization efforts.
Set up Tracking in Google Ads and Facebook Ads: Configure conversion tracking in Google Ads and Facebook Ads platforms to accurately measure the performance of campaigns, ad groups, and keywords.
Bonus: API Integration for Live Marketing Performance Data: If applicable, integrate ad platform APIs to gather real-time marketing performance data and generate reports for better decision-making.
Set up ActiveCampaign and Integrate with Google and Facebook Ads: Implement ActiveCampaign and ensure seamless integration with Google and Facebook Ads to automate email marketing and retargeting efforts based on user interactions.
Requirements:
Proven experience in setting up conversion tracking, marketing integrations, and tag management using Google Tag Manager.
Strong knowledge of Facebook Pixel, Google Analytics, Google Ads, TikTok Tag, and Fullstory.
Familiarity with setting up tracking in Google Ads and Facebook Ads.
Experience with API integration for ad platform data retrieval is a plus.
Proficient in ActiveCampaign or similar marketing automation platforms.
Excellent attention to detail and ability to troubleshoot and resolve tracking issues.
Strong analytical skills and ability to interpret data to drive marketing insights.
Good communication skills to collaborate with cross-functional teams and stakeholders.
If you are passionate about optimizing conversions, integrating marketing tools, and maximizing campaign performance, we would love to hear from you. Please provide examples of your previous work and any relevant certifications or qualifications.
Hourly Range: $20.00-$60.00
Posted On: May 25, 2023 05:44 UTC
Category: CMS Development
Skills:WordPress, HTML, WordPress Plugin, Plugin Development, Website Customization, JavaScript, Web Development, HTML5, CSS, Google Analytics
Country: United States
click to apply
The ideal candidate will have expertise in Google Tag Manager, Facebook Pixel, Google Analytics, Google Ads, TikTok Tag, Fullstory, and ActiveCampaign. The candidate should also have experience integrating these tools with various ad platforms to gather live marketing performance data.
Responsibilities:
Create Conversion Events: Implement conversion events on our website, specifically focusing on the "Book Now" button. Ensure successful booking conversions are accurately tracked, and revenue numbers are recorded.
Hook up Google Tag Manager: Configure and manage Google Tag Manager to streamline the implementation of various marketing tags and tracking codes.
Marketing Integrations: Set up and integrate the following marketing tools with Google Tag Manager:
Facebook Pixel: Install and configure Facebook Pixel to track website conversions and optimize ad campaigns.
Google Analytics UA and Google Ads Tag: Integrate Google Analytics UA and Google Ads Tag to track website performance and enable better ad targeting.
TikTok Tag: Implement TikTok Tag for tracking conversions from TikTok advertising campaigns.
Fullstory: Integrate Fullstory to gain valuable insights into user behavior and enhance website optimization efforts.
Set up Tracking in Google Ads and Facebook Ads: Configure conversion tracking in Google Ads and Facebook Ads platforms to accurately measure the performance of campaigns, ad groups, and keywords.
Bonus: API Integration for Live Marketing Performance Data: If applicable, integrate ad platform APIs to gather real-time marketing performance data and generate reports for better decision-making.
Set up ActiveCampaign and Integrate with Google and Facebook Ads: Implement ActiveCampaign and ensure seamless integration with Google and Facebook Ads to automate email marketing and retargeting efforts based on user interactions.
Requirements:
Proven experience in setting up conversion tracking, marketing integrations, and tag management using Google Tag Manager.
Strong knowledge of Facebook Pixel, Google Analytics, Google Ads, TikTok Tag, and Fullstory.
Familiarity with setting up tracking in Google Ads and Facebook Ads.
Experience with API integration for ad platform data retrieval is a plus.
Proficient in ActiveCampaign or similar marketing automation platforms.
Excellent attention to detail and ability to troubleshoot and resolve tracking issues.
Strong analytical skills and ability to interpret data to drive marketing insights.
Good communication skills to collaborate with cross-functional teams and stakeholders.
If you are passionate about optimizing conversions, integrating marketing tools, and maximizing campaign performance, we would love to hear from you. Please provide examples of your previous work and any relevant certifications or qualifications.
Hourly Range: $20.00-$60.00
Posted On: May 25, 2023 05:44 UTC
Category: CMS Development
Skills:WordPress, HTML, WordPress Plugin, Plugin Development, Website Customization, JavaScript, Web Development, HTML5, CSS, Google Analytics
Country: United States
click to apply
